Your blog benefits your career, regardless of whether you choose to become a writer or social-media guru. Here are 7 reasons to add your blog to your résumé.
A blog shows your digitally savvy
Can you learn new systems quickly? With your blog, the short answer is yes. Being able to say you have self-taught yourself how to use WordPress and create your own site, shows you can grasp technology efficiently and can work independently.
It additionally helps if you use Photoshop or the plugin Yoast, which teaches the basics of SEO (search engine optimisation).
It’s an easy way to highlight your passion
If you are a writer, your blog is an easy way to create examples to back-up what you desire to write about professionally. If you want to interview people and have no previous history of doing so – interview someone on your blog. Likewise, if you wish to land a career in the beauty industry, produce posts demonstrating your beauty knowledge.
Even if your career is not related to writing, being able to showcase your enthusiasm for your chosen industry on your blog, is an extra boost to set you apart from other candidates. Monster – one of the biggest job-search platforms, suggests doing this can “make a strong impression on potential employers”.
A blog offers huge networking potential
If you feel guilty for spending too much time on social-media, now is the moment for you to relax. With nearly every company on Instagram, Twitter and sometimes Facebook, your social skills can be put to good use.
Check whether the company you wish to work for, has a separate career’s account. This is usually on Twitter. Keep up-to-date with what they are doing and don’t be shy to occasionally retweet or comment on their posts. This is a great way to start a brand collaboration, as it shows your interest.
You never know who will see your blog content or find you on social-media. I managed to become the blogger of a brand, after they found me on Twitter. As a word of caution, it’s worth creating two separate Twitter accounts, one for your blog and another more personal. This is ideal if you wish to tweet whatever springs to mind.
It can validate your understanding of brand marketing
How many job interviews ask – what do you know about our company? Or tell me a bit about us.
If you have branded your blog, you can establish that you know how to represent an organisation. Marketing is a valuable skill to obtain and have on your résumé. If you want to know more about blog branding, read through my 5 tips you need to know.
You can look like a writing and communication pro
Out of all the ways a blog benefits your career, writing is one of simplest and easiest examples that is valuable for just about everyone.
Nearly all of us need to email or occasionally communicate by writing. It’s a basic skill that is desirable to excel in. Always check your grammar and spelling, and ensure you add clear paragraphs. It’s crucial that your writing is easy to read.
I always re-edit my work immediately after publishing. If I originally edited on my laptop, I go back and read out loud from my mobile phone.
Blogging leads to various skills and hobbies
Blogging is a hobby that proves your willingness to put yourself out there and commit to a personal project. As a blogger, you dedicate hours to research, editing and promoting.
At the end of an interview, when you’re asked what your plans are for the rest of the day; rather than saying you’re going shopping or relaxing, mention a blog piece you’re working on.
We all know that a blog requires a multitude of tasks. Think about what you do on your blog, and how it can link to what you do for a living.
A blog is a great example for typical phrases we like to say
“I am constantly trying to learn and improve”.
“I am very reliable”.
Your blog is essentially a time-line detailing how you have improved. You can look at your stats and say – at the beginning, I had this many followers or this many views. However, I now have…
A blog also represents great reliability, because of your persistancy to not give up and lose focus.
A blog benefits your career – however
Photos you wouldn’t want co-workers to see, or information that is perhaps better private, may mean your blog is not suitable to leave on your résumé. If you are trying to work in a specific sector, and your blog is about something entirely different, your blog could work against you.
Be wary of talking badly about previous roles or people you have once worked with.
Do you think your blog benefits your career? Are you happy to tell your potential employer about it, or would you prefer to keep it hidden?